Give them one more good reason to be a loyal customer.
The power of Gift Cards enables you to:
INCREASE SALES:
- 31%1 of consumers are motivated to shop where Gift Cards
are offered.
- Over 47%1 of customers spend more than the initial face
value of a Gift Card.
- The stored-value feature of Gift Cards means you never have to make
change for your Gift Card customer. No change or cash back encourages
repeat visits.
- 19%1 never spend the full value on the card and any remaining
balances can go straight to your bottom line.
INCREASE CASH FLOW:
- Gift Cards can be used instead of cash back or credit when the customer
is making a return.
REDUCE FRAUD:
- Unlike paper gift certificates, Gift Cards have enhanced security,
since they cannot be as easily duplicated and have no value until activated
by staff at the time of purchase.
INCREASED BRAND EXPOSURE:
- Gift Cards can add value as they are a walking advertisement in a
consumer's wallet
- Your customized Gift Cards encourage repeat visits by your customers
and are a great way to introduce your business to new customers who
receive them. Consumers that normally don't shop in your store may come
in to buy a Gift Card, and end up making a purchase for themselves.
GET DETAILED REPORTING:
- Access reporting online to view a summary or listing of all Gift Card
transactions including date, time, Gift Card number, transaction type
and transaction amount.
View the Gift Card Reporting Guide
1 OmniCan National Telephone Survey, May 2004.
Completed by Leger Marketing
